Section 37 Axe Room Expands Footprint through Franchise Deal

Section 37 Axe Room Expands Footprint through Franchise Deal

The company, which launched franchise sales in 2021, continues to seek new franchisees to join their network during their ground floor rollout.

Boise, ID (April 12, 2021) – Section 37 Axe Room, a fun axe-throwing experience that brings out everyone’s inner lumberjack, has just signed its first franchise deal.

Shannon Reece is the first franchisee to sign for a Section 37 Axe Room franchise, launching the first location in Garden City, Idaho. 

The company has hit the bullseye in sustainable niches within the family entertainment industry, seeing year after year growth since their inception. Ashley Brennan and Trever Lambert first opened the Section 37 Axe Room in 2018. According to Brennan, her and her team knew the right move was to franchise. “Seeing that this is such a successful concept that is incredibly easy to build and operate, we knew that franchising would be a great path for us,” says Brennan. “Any driven entrepreneur can launch a Section 37 for an affordable upfront cost, although we are vetting our prospects carefully to protect the integrity of the brand.”

Axe throwing is no longer fringe entertainment, coming front and center as one of the top growing concepts in the industry. “We gained traction quickly in our first location in Boise and were able to open the second one in Caldwell,” says Brennan. “Franchising has allowed us a way to keep up with the demand while still keeping the entire experience and operation smooth with our franchise partners. We’re beyond excited for this third location in Garden City and to work with someone as talented and driven as Shannon. ” 

Brennan points out that she is expecting the brand to take off quickly after this first franchise deal. “We have a strong value proposition and have already had several of our customers express interest in ownership,” asserted Brennan.  

Section 37 Axe Room invites individuals interested in learning more about the available franchise territories to visit their website at

About Section 37 Axe Room

Section 37 Axe Room is a unique axe-slinging experience, complete with stringent safety standards, awesome merch, and a mobile trailer option for events. The crews at Section 37 Axe Room take safety seriously, ensuring that every axe-throwing event is a good time overseen by an experienced staff member. Private events are available. For more information on this cutting-edge axe throwing franchise, visit

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