Dig This Franchise Expansion
Dig This Franchise Expansion
Dig This® LLC Announces First Franchise Opening in the U.S. in Addition to New Zealand and Additional Units set to Open in U.S.
The new location is going to be located in Dallas Fort Worth and will be part of the new TexPlex park which is a complete experience park aimed at extreme activities and unique events. Dig this was the perfect fit for this relationship and should be a fantastic addition to the Dallas market.
Dig This CEO, Ed Mumm, had this to say in response to the news and reported growth of the franchise system, “We are very excited to have Dig This be part of a new world-class experiential park that has something for everyone,” said Ed Mumm, owner/founder of Dig This LLC and managing director of Dig This Las Vegas. “It aligns with our vision of being one the best and most sought after experiences on Earth.”
Dig this offers an amazing opportunity to customers who would like to drive and command large construction equipment such as Caterpillar excavators, track-type dozers, and skid steer loaders. The model truly is a one of a kind experience for just about anyone and has for years created an amazing brand and reputation in the Las Vegas market. In addition to operating heavy equipment at Dig This DFW, the TexPlex features jet boats, a mountain bike park, and an off-road park complete with a motocross course, a UTV course, and 4×4 rock crawlers. There will also be a 10,000 sq. foot event center onsite.
Everyone involved in the Dig This management team and franchise organization are thrilled about the growth and see amazing opportunity for the brand moving forward. 2017 stands to be a year full of opportunity and expansion potential for the organization. Dig This worked with Franchise Marketing Systems to support the franchise expansion model for the organization and develop a platform for growth. Chris Conner, Franchise Marketing Systems’ President had this to say, “Dig This is a unique model, it’s a business that was difficult to find any relevant comparisons in the franchise marketplace. What was clear from the start was that this brand had solid unit level economics, a great marketing model and a consumer appeal that was truly unmatched. After completing an initial franchise feasibility study, it was very clear that the opportunity for franchising was strong and potential for scale was evident. The Dallas opening marks what we feel could be the beginning of a global expansion for the Dig This brand.”
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About Dig This® , LLC:
Dig This LLC is the parent company of Dig This Franchising and Dig This Las Vegas. Ed Mumm pioneered the “super-sized sandbox” concept for Dig This in Steamboat Springs, Colorado in 2007. America’s first heavy equipment playground provides the opportunity for the general public to command the controls of heavy equipment in a safe, fun and supervised environment. Dig This launched operations in Las Vegas, Nevada, in May 2011, bringing the latest in recreational and corporate entertainment by allowing non-industry folks the chance to experience the thrill and rush of playing with massive hydraulic excavators and bulldozers. Structured courses,
including corporate and custom programming guarantee 20 tons of fun. Dig This is a TripAdvisor Certificate of Excellence Award Winner 2012-2016 and a 2013 TripAdvisor Travelers’ Choice Award winner. Dig This, LLC, Dig This Franchising, and Dig This Las Vegas are not affiliated with or sponsored, approved, or endorsed by Caterpillar in any way. www.digthisvegas.com
