Snooze Mattress Company: Revolutionizing Sleep with a Unique Franchise Model and Rich History

Snooze Mattress Company: Revolutionizing Sleep with a Unique Franchise Model and Rich History

Snooze Mattress Company has emerged as a prominent player in the sleep industry, offering innovative mattress solutions designed to enhance comfort, support, and overall sleep quality. With a rich history rooted in a commitment to craftsmanship, innovation, and customer satisfaction, Snooze has built a reputation for excellence and reliability. In this overview, we’ll delve into the history of Snooze Mattress Company and explore its unique franchise model, which has contributed to its success and growth in the competitive mattress market.


History of Snooze Mattress Company:

1.              Founding and Vision:

Snooze Mattress Company was founded in 2019 on Black Friday by Mr. Matt Smith with his wife, Jenny Smith with a vision to revolutionize the way people sleep. Drawing on his background in the mattress industry, Matt Smith recognized the need for high-quality, customizable mattress solutions that catered to the unique preferences and needs of individual sleepers.


2.              Craftsmanship and Innovation:

From its inception, Snooze prioritized craftsmanship and innovation, investing in state-of-the-art manufacturing facilities and employing skilled artisans to handcraft each mattress with care and precision. The company pioneered advancements in mattress design, materials, and technology, introducing features such as [specific features] to enhance comfort, support, and durability.


3.              Commitment to Customer Satisfaction:

Snooze has always been driven by a commitment to customer satisfaction, prioritizing transparency, integrity, and responsiveness in all interactions with customers. The company’s dedication to providing exceptional products and personalized service has earned it a loyal customer base and rave reviews from satisfied sleepers.


The Snooze Mattress Franchise Model:

1.              Franchise Expansion Strategy:

Recognizing the potential for growth and scalability through franchising, Snooze implemented a franchise expansion strategy to reach new markets and expand its presence nationwide. The franchise model offered entrepreneurs an opportunity to capitalize on the growing demand for high-quality mattresses while leveraging Snooze’s brand reputation, operational expertise, and marketing support.


Read more on why franchise development works to scale your business (FMS Franchise):


2.              Franchisee Training and Support:

Snooze provides comprehensive training and support to franchisees, equipping them with the knowledge, skills, and resources needed to operate a successful mattress store. Training programs cover areas such as sales techniques, product knowledge, customer service, inventory management, and marketing strategies, ensuring that franchisees are well-prepared to meet the needs of their customers and drive business growth.


3.              Marketing and Branding:

Snooze’s franchise model includes robust marketing and branding support to help franchisees attract customers and build brand awareness in their local markets. Franchisees benefit from national marketing campaigns, advertising materials, social media content, and promotional events coordinated by Snooze’s corporate marketing team, as well as guidance on local marketing initiatives tailored to their specific market demographics and preferences.


Snooze very quickly reached national brand exposure with the CEO’s appearance on the Under Cover Billionaire Show with Grant Cardone:


4.              Exclusive Product Offerings:

Franchisees have access to Snooze’s exclusive line of mattresses, bedding accessories, and sleep products, providing them with a competitive advantage in the marketplace. Snooze’s product offerings are designed to appeal to a wide range of sleepers, with options for different preferences, budgets, and sleep needs, including a consultation with a sleep coach in the store and a completely customized consultation with each client to provide the most comprehensive sleep experience solution to each customer.


Benefits of Owning a Snooze Mattress Franchise:

1.              Proven Business Model:

Snooze’s franchise model offers entrepreneurs a proven business model with a track record of success and profitability. Franchisees benefit from the strength and stability of Snooze’s brand, as well as ongoing support and guidance from experienced professionals in the sleep industry.


2.              Market Opportunity:

The mattress industry presents a lucrative market opportunity, with growing demand for high-quality mattresses and sleep solutions. Snooze franchisees can capitalize on this demand by offering innovative products, personalized service, and a compelling value proposition to customers in their local markets.  The mattress market is expected to grow at 3.3% per year over the next six years and today’s consumer is willing to invest in better health and better sleep.


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3.              Operational Support:

Snooze provides franchisees with comprehensive operational support, including assistance with site selection, store design and layout, inventory management, and supply chain logistics. Franchisees benefit from Snooze’s expertise and resources, allowing them to focus on driving sales and serving their customers effectively.


4.              Community Engagement:

Snooze franchisees have the opportunity to become integral members of their local communities, participating in events, sponsorships, and charitable initiatives that support causes related to sleep health, wellness, and education. By engaging with customers and stakeholders on a local level, franchisees can strengthen brand loyalty and foster long-term relationships with their target audience.


Snooze Mattress Company’s unique franchise model and rich history have positioned it as a leader in the sleep industry, offering innovative mattress solutions, personalized service, and unparalleled comfort to customers nationwide. Through its commitment to craftsmanship, innovation, and customer satisfaction, Snooze has built a reputation for excellence and reliability that resonates with sleepers of all ages and preferences. For entrepreneurs seeking a rewarding business opportunity in the mattress industry, owning a Snooze Mattress franchise offers the potential for success, growth, and fulfillment while making a positive impact on the sleep health and well-being of their communities.


For more information on the Snooze Mattress Company Franchise model and brand, visit the corporate site:


For more information on how to franchise your business model, visit the FMS Franchise Site: 

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