{"id":726,"date":"2016-10-24T19:35:19","date_gmt":"2016-10-24T19:35:19","guid":{"rendered":"https:\/\/thefranchisecourier.com\/?p=726"},"modified":"2016-10-24T20:00:06","modified_gmt":"2016-10-24T20:00:06","slug":"how-to-market-your-franchise-advertising","status":"publish","type":"post","link":"https:\/\/thefranchisecourier.com\/how-to-market-your-franchise-advertising\/","title":{"rendered":"How to Market your Franchise: Advertising"},"content":{"rendered":"
When you franchise your business, there are a wide variety of ways to advertise and promote your franchise brand.\u00a0 The key is having a strong franchise marketing system to develop lead flow and get your franchise model in front of as many franchise investors as possible.<\/p>\n
\u00a0<\/span><\/p>\n –<\/span>\u00a0 \u00a0 \u00a0 \u00a0<\/span>An example of a franchise lead portal is (www.FranchiseConduit.com<\/a><\/strong><\/span>)<\/span> , these are basically directories where people can find franchise options and locate ideal franchise investment ideas.\u00a0<\/span><\/p>\n –<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>High traffic sites include the following:<\/span><\/p>\n o<\/span>\u00a0\u00a0\u00a0 www.BizBuySell.com<\/span><\/a><\/span><\/span> – $32 per lead<\/span><\/p>\n o<\/span>\u00a0\u00a0\u00a0 www.FranchiseDirect.com<\/span><\/a><\/span><\/span> – $35 per lead<\/span><\/p>\n o<\/span>\u00a0\u00a0\u00a0 www.FranchiseSolutions.com<\/span><\/a><\/span><\/span> – $25 per lead<\/span><\/p>\n o<\/span>\u00a0\u00a0\u00a0 www.FranchiseClique.com<\/span><\/a><\/span><\/span> – $20 per lead<\/span><\/p>\n *These lead sites are high volume and produce consistent lead flow.\u00a0 They take consistent follow up, but will produce sales.<\/span><\/p>\n \u00a0<\/span><\/p>\n –<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Brokers are out in the market and work in a way similar to real estate agents who provide leads and refer business.\u00a0 They are paid a referral fee when a referred sale closes.\u00a0<\/span><\/p>\n –<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span>Several broker groups exist which will get us out there quickly and effectively:<\/span><\/p>\n o<\/span>\u00a0\u00a0\u00a0 www.IFPG.org<\/span><\/a><\/span><\/p>\n o<\/span>\u00a0\u00a0\u00a0 www.FranServe.com<\/span><\/a><\/span><\/p>\n \u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n The franchise industry offers a wide spectrum of ways to market the franchise and build the lead funnel for new franchise sales.\u00a0 All of these are effective ways to market the franchise brand, you just need to find the most effective channel for your business and your brand.\u00a0<\/span><\/p>\n Posted by Admin<\/p>\n","protected":false},"excerpt":{"rendered":" When you franchise your business, there are a wide variety of ways to advertise and promote your franchise brand.\u00a0 The key is having a strong franchise marketing system to develop lead flow and get your franchise model in front of as many franchise investors as possible. \u00a0 Franchise Lead Portals: –\u00a0 \u00a0 \u00a0 \u00a0An example<\/p>\n","protected":false},"author":1,"featured_media":728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[24,21],"tags":[145,153,142,146,143,144,147,150,152,151,148,149],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/thefranchisecourier.com\/wp-content\/uploads\/2016\/10\/Franchise-Lead-generation-.png","_links":{"self":[{"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/posts\/726"}],"collection":[{"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/comments?post=726"}],"version-history":[{"count":0,"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/posts\/726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/media\/728"}],"wp:attachment":[{"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/media?parent=726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/categories?post=726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/tags?post=726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Franchise Lead Portals:<\/span><\/h3>\n<\/li>\n<\/ol>\n
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Franchise Brokers:<\/span><\/h3>\n<\/li>\n<\/ol>\n
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