{"id":1502,"date":"2018-10-26T11:21:13","date_gmt":"2018-10-26T11:21:13","guid":{"rendered":"https:\/\/thefranchisecourier.com\/?p=1502"},"modified":"2018-10-26T11:21:13","modified_gmt":"2018-10-26T11:21:13","slug":"food-franchises-everyones-gotta-eat","status":"publish","type":"post","link":"https:\/\/thefranchisecourier.com\/food-franchises-everyones-gotta-eat\/","title":{"rendered":"Food Franchises: Everyone\u2019s Gotta Eat"},"content":{"rendered":"

As publishing in Franchising USA:\u00a0 https:\/\/franchisingusamagazine.com<\/span><\/a><\/span><\/strong><\/p>\n

Food Franchises:\u00a0 Everyone\u2019s Gotta Eat<\/span><\/h2>\n

At the Toronto franchise exposition this past weekend, the franchise expo could have as easily of been a restaurant exposition showcasing restaurant products and brands.\u00a0 As one walked up the isles of the franchise gathering, the majority of the exhibitors in attendance were in the food service business.\u00a0 So many franchise systems focus on the food service category and it seems that the franchise buyer can\u2019t get enough of the tasty franchises available not only in Toronto, but around the world.\u00a0 My role with Franchise Marketing Systems is to sometimes help people find the right franchise and choose an investment that might fit their particular interests and goals for a franchise investment.\u00a0 So often, the interaction starts like this, \u201cMr. Conner, what\u2019s the best franchise to invest in?\u201d\u00a0 My responses vary, but follow the same track, \u201cYou need to evaluate what you would like to accomplish and what you like to do day to day before you can answer that question.\u201d\u00a0 Food service franchises are notorious for investors jumping too quickly because they enjoy the product, love the taste of the sandwich and then get into a business only to find they don\u2019t enjoy working in food service.\u00a0 The reality is that food service businesses and franchise systems can many times be some of the toughest businesses to operate in the world and require intense, rigorous commitment to the business model.\u00a0<\/span><\/p>\n

So what food service franchises do make sense?\u00a0 Someone\u2019s making money in food service franchising, we see new brands pop up all the time and locations grow out of the ground in what seems like an instant.\u00a0 For one, the good food service franchises are generally very simple.\u00a0 If you need to be a seasoned food service professional to run the franchise, probably won\u2019t work when you transition from your 9-5 office job.\u00a0 Good franchises have trimmed down menus, simple operating procedures and a business model that can be taught to anyone who is capable and willing to listen.\u00a0 Think Dunkin Donuts, Subway, Jersey Mike\u2019s or some new brands like Gourmet Romano\u2019s Pizza, Hummus Republic or Green District Salads.\u00a0 These are brands that were designed for scale and allow a food service franchisee to get into business as efficiently, easily and smoothly as possible.\u00a0 That doesn\u2019t mean there isn\u2019t hard work associated with a successful ramp up, but it does mean that the franchisee has a good shot to duplicate the business model.\u00a0<\/span><\/p>\n

Great food service franchises have compelling brands that stand for something different and make an impact.\u00a0 Franchises that just state the obvious, \u201cWe Sell Hotdogs\u201d just don\u2019t cut it any more.\u00a0 Today\u2019s consumer wants something cool, cutting-edge and visually appealing.\u00a0 The brand needs to be sharp, the store design crisp and the overall feel should be cool.\u00a0 If you are like me, you probably don\u2019t know what is cool, but it will feel right, like something that young people would be attracted to.\u00a0 Green District, Hummus Republic and Gourmet Romano all have looks, atmosphere\u2019s and character that is appealing to today\u2019s growing younger consumer base.\u00a0 They each boast themes that are relevant to today\u2019s consumer as well, healthy, quick, high-quality and FUN.\u00a0<\/span><\/p>\n

Make sure that the food you are selling is profitable.\u00a0 There is a term in food service franchising that we use at Franchise Marketing Systems often when developing operations manuals and evaluating concepts \u2013 Menu Costing.\u00a0 You should know what every item on the menu costs you as the food service franchise owner and make sure that the price you sell it for is more than the cost, generally a good principle in business!\u00a0 Hopefully, the franchisor has done this work for you and can show you how the numbers add up so that you aren\u2019t digging yourself a hole with every transaction you make.\u00a0 In addition, by knowing what the most profitable items on the menu are, you can adjust your interaction with the customer and suggest things that are more profitable to the customer.\u00a0 At it\u2019s core, a food service franchise is still comprised of numbers, if you know the financials, it\u2019s easier to make money in the business.\u00a0 The reality to it all is that food service can be a great business, it just takes approaching the industry segment logically and without being driven by emotional decision making.\u00a0 \u201cI like the sandwich, so I bought the franchise\u201d doesn\u2019t work well when looking for reasoning to invest in a food service franchise.\u00a0 \u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

For more information on how to choose the right food service franchise, contact Chris Conner:\u00a0\u00a0Chris.Conner@FMSFranchise.com<\/span><\/a><\/span><\/strong><\/p>\n

\u00a0<\/span><\/p>\n

Chris Conner<\/span><\/p>\n

President<\/span><\/p>\n

Franchise Marketing Systems<\/span><\/p>\n

(770) 519-3910<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

As publishing in Franchising USA:\u00a0 https:\/\/franchisingusamagazine.com Food Franchises:\u00a0 Everyone\u2019s Gotta Eat At the Toronto franchise exposition this past weekend, the franchise expo could have as easily of been a restaurant exposition showcasing restaurant products and brands.\u00a0 As one walked up the isles of the franchise gathering, the majority of the exhibitors in attendance were in<\/p>\n","protected":false},"author":1,"featured_media":1503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[20,22],"tags":[619,618],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/thefranchisecourier.com\/wp-content\/uploads\/2018\/10\/toairport.jpg","_links":{"self":[{"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/posts\/1502"}],"collection":[{"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/comments?post=1502"}],"version-history":[{"count":0,"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/posts\/1502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/media\/1503"}],"wp:attachment":[{"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/media?parent=1502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/categories?post=1502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thefranchisecourier.com\/wp-json\/wp\/v2\/tags?post=1502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}